• Traditional vs. Digital PR: What is the Difference!?

  In the world of digital marketing, there is a lot of crossovers. Public relations was once largely in its own domain. Now, its impact and influence affect everything from social media to search engine optimization. So now the question becomes: is traditional PR a thing of the past? continue reading

• How to Use Social Media to Amplify Your Digital PR Strategy

  Public relations has always been considered a social medium. The central goal of every digital PR campaign is to initiate and retain valued conversations and relationships with your public. Social channels boost promotional campaigns by amplifying PR messages.continue reading

• 9 Easy Tips for the Best Messaging and Content Strategy in PR

  Running a successful PR campaign starts with the right strategy. It’s knowing exactly what you want to achieve and how you plan to achieve it. In today’s PR landscape, using content is a must. Content allows brands to deliver messages that resonate with their target audience.continue reading

• 5 Must-Have Elements of a Digital PR Strategy

  Do you hear digital PR and go, huh? Not to worry. You’re not alone. PR campaigns, specifically digital PR campaigns, are not always easy to execute. But, with the right team and vision in place, it can be done!continue reading

• How PR Connects You to Your Target Audience: Part 2 of 2

  Prelude For those of your just joining us, this is the second part of a two-part blog post addressing how public relations connects you to your target audience. In part one, we discussed how to identify your company goals and your target audience.  We also…continue reading

• 3 Essential Steps to Launching a PR Campaign

  You are considering launching a PR campaign. You probably can envision the headlines, interview requests and feature articles now. Like many people looking for public relations support, you know what you want, you just need to figure out how to get there.continue reading

• Begin at the Beginning: The Art of the Editorial Calendar

  Begin at the beginning.  You are probably wondering why I am quoting the author of “Alice in Wonderland” in a blog post about public relations.  Good question.  Well, it’s because every good PR and marketing plan starts just there: at the beginning.  Whether it’s one…continue reading

• How PR Connects You to Your Target Audience, Part 1: To Connect, One Must Identify

  I’ve re-written this opening about fifteen times trying to wordsmith a compelling, witty, and engaging introduction to connect with you, my audience. That’s really what this blog post is about. Connecting your business, brand, or company to your target audience by means of a progressive…continue reading

• The Anatomy of an Instagram Post

  Have you ever wondered how the different parts of an Instagram post function? Look no further; the M studio social media team has created an easy-to-follow diagram which breaks-up the working parts of this image-driven social media platform.  Understanding the functionality of Instagram allows users…continue reading

• Going Mobile: The Importance of Responsive Web Design

  If you use a smartphone, you have likely been frustrated by a mobile web experience in the not-so-distant past.continue reading

• Hats Off: The Benefits of Hiring an External PR Firm

  Let’s talk about bandwidth. I have no expertise in internet service, so let’s clear that idea out of your head now.continue reading

• Is Your Brand as Delicious as Your Menu?

  What to consider when branding your restaurantcontinue reading

• 5 Effective Social Media Management Tools for Small Businesses

  Social media marketing is like the coffee shop notice board for the digital era. People hang out here, and if something catches their eye, they’re bound to look at it and interact with it, and then, potentially, buy it. So if you want to get your business…continue reading

• Dude, Where's My Video?

  The average attention span of an adult human is… Hello? Hellooo?? HELLO?! OK, lost you there for a second. Welcome back. As I was saying… The average attention span of an adult human is eight seconds. So, how do you catch and keep the attention…continue reading

• The Great Divide: Public Relations vs. Advertising

  “Oh, like advertising?” This is the general response I receive when I tell someone my line of work, which is in public relations, and no, it’s not advertising.continue reading

• Get the Most Out of Facebook Advertising Dollars

  Remember the days when Facebook was simple? You saw news-feed posts in real time and could organically grow your fan page for free. You could like, comment and share, but emojis and “feelings” weren’t part of your online repertoire. This was a simpler time, a…continue reading

• 5 Ways PR Can Help Your Business Grow

  We experience the power of PR every day and may not even realize it. Case and point, Beyoncé’s latest video album, Lemonade. Despite what your musical preferences may be, you probably have noticed a lot of chatter around her upcoming album (which remained unnamed and without…continue reading

• What Does PR Do For a Company?

  The worlds of public relations and integrated marketing are filled with buzz words and acronyms! We’re sure you’ve heard them a time or two – KPIs (key performance indicators), CPMs (cost per thousand), metrics, custom conversions, optimization, amplification, and the list goes on and on….continue reading

• 5 Tips for Launching a Successful Brand

  Are you about to launch a new business in an over-saturated market of competitors with hoards of loyal brand enthusiasts? How do you plan to make an impact on opening day, to get people lining up around the block for your revolutionary new croissant-muffin-on-a-stick, and…continue reading

• Is Integrated Marketing Communications For You?

  With all the industry buzz words out there, people often ask, “what is integrated marketing?” Oftentimes, people are familiar with the strategies and tactics that help define the term but are not familiar with the term itself. On the very top-level, integrated marketing refers to…continue reading

• 5 tips for Marketing Success

  What should we be doing? How can we get more exposure? How can we generate more foot traffic? What is my ROI? These are all questions current and prospective clients – from Fortune 500 Companies and international businesses to small business owners and entrepreneurs – ask when determining…continue reading

• The Art of the Brand

  What Major Brands Understand about Marketing, and Guess What, It Isn’t ROI. M studio is at Miami Art Basel engaging with artists, galleries, and enthusiasts. Throughout our first day, we discovered more than just art; we discovered the art of brand experience. Not only is…continue reading

• Simple: a New Start & a Fresh Perspective

  With the relaunch of Simple Shoes, M studio reinvigorated the brand for a new era. Though it’s a national brand with global goals, setting the scene of their re-launch on the East Coast helped to breathe new life into the brand.continue reading

• Damn, It Feels Good To Be An Expert

  Did you know we are experts?  Well, we are… and one of our favorite email marketing platforms, MailChimp, agrees!  M studio was just proudly named an email marketing expert by our friends at MailChimp, one of our favorite e-marketing providers because of its progressive design…continue reading

• Make a Product Launch, Not Fizzle

  It happens every day – a person or company takes a great idea and opts to launch a new product or service.  Once the big idea – from branding, product design, packaging, website design and development, and point-of-sale components – is complete, how do you…continue reading

• Your Name Here

  An effective name that resonates with your target audience is pivotal for establishing brand recognition and loyalty. When building a brand from the ground up, the name of that brand acts as the foundation from which to further develop the brand’s voice, look, and overall…continue reading

• Five Free PR Tools We Can't Live Without

  Although sometimes considered an industry filled with glitz and glam, public relations requires a lot of heavy lifting. In addition to keeping a finger on the pulse of traditional news reporters and journalists, public relations professionals must monitor the work of freelance journalists, bloggers and social influencers…continue reading

• Don’t Just Put a Bird on It : Branding Beyond the Logo

  In today’s varied and ever-evolving marketing environments, the visual identity of your business must reach beyond simply applying a logo to print or digital materials; it must generate an overall brand experience that your existing and potential clientele can easily perceive. A strong brand consists…continue reading

• How To Set Up a Kickstarter Campaign

  Crowdfunding. Should you set up a Kickstarter or a Go Fund Me? What marketing assets do you need? What is your objective? There are many moving parts to setting up a crowdfunding campaign. While creating an account and page can be easy enough, are you prepared to…continue reading

• What’s Old Is New Again : Executing a Successful Brand Identity Update

  With thousands of brands vying for audience attention through innumerable on and offline marketing platforms, the first challenge for acquiring business and gaining customer loyalty is simply getting noticed. While the aesthetic appeal of a brand is of utmost importance, making a brand attractive to…continue reading

• Why Influencer Marketing is a Must!

  As the digital marketing landscape continues to evolve, social media content and a growing follower/fan base is not always enough to keep brands engaged with consumers. Developing a rapport with social influencers is becoming an integral component to branding, marketing, public relations and social media…continue reading

• What Are Your Ingredients for Marketing Success?

  Good marketing is like a good recipe.  There are various ingredients that are used to create a successful outcome.  When considering creative services, think about the goal you are trying to achieve and then determine how you will get there.  By following this philosophy, integrated…continue reading

• Are Brand Ambassadors a Part of Your Marketing Campaign?

  Businesses large and small rely on what many consider to be tried and true marketing tactics to garner attention for their brands. Many campaigns call on advertising and graphic design, social media, public relations, content creation and in-bound marketing strategies to stay top-of-mind with current…continue reading